Create scents, build blooms, shop exclusives.


Get Ready for Vita In Bloom!

We’re bringing together the homegirls and the rich bougie aunties for a day that feels intentional… like you’re celebrating yourself, like you’re stepping into your bloom era.

Vita in Bloom is a summer brand activation by Demosea and Gavin Luxe, bringing two Los Angeles fragrance and lifestyle brands into one elevated, visually rich space.

Think off-the-coast-of-Italy energy… set in a lush, floral garden.

Set in a beautiful, garden-inspired environment, the experience blends scent, beauty, curated shopping, and good energy into an afternoon designed to feel good, look good… and just hit different.

Since we’re setting off on an experience, your day begins at check-in, where you’ll show your boarding pass and receive your Vita in Bloom passport.

Before “takeoff,” you’ll be able to browse our mock duty-free shop, featuring free goodies, exclusive drops, and first access you won’t get anywhere else.

From there, you’ll move through the experience, collecting passport stamps and creating your own moments along the way:

• Create your own custom fragrance
• Build your own bouquet at the bloom bar
• Customize your take-home goodies
• Shop exclusive drops + first access pieces
• Lite bites, drinks, and a whole soft life vibe
• Content-worthy moments throughout the space

This isn’t just something you attend… it’s something you experience and make your own.

This is your excuse to step outside, pour back into yourself, and be in a space that feels like you.

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DATE & TIME

SAT, JULY 25TH, 2026 3:00 PM - 7:00 PM

VENUE DETAILS

Bloom Boom
620 N La Cienega Blvd
Los Angeles, California 90069

**THIS IS A TICKETED EVENT**

FREQUENTLY ASKED QUESTIONS

ARE TICKETS REFUNDABLE

No. This is a limited-capacity experience and is expected to sell out during early access.

WHERE IS THE EVENT LOCATED?

The event will take place in Los Angeles.

WHAT'S INCLUDED IN MY TICKET?

Your ticket includes access to the full Vita in Bloom experience, including:

• Custom fragrance experience
• Bloom Bar (build your own bouquet)
• Mock duty-free shop with exclusive drops + first access
• Free goodies
• Lite bites and drinks

WILL I BE ABLE TO CREATE MY OWN CUSTOM FRAGRANCE?

Your ticket includes access to the full Vita in Bloom experience, including:

• Custom fragrance experience
• Bloom Bar (build your own bouquet)
• Mock duty-free shop with exclusive drops + first access
• Free goodies
• Lite bites and drinks

WHAT IS THE MOCK DUTY-FREE SHOP?

Before “takeoff,” you’ll be able to shop our duty-free experience featuring exclusive drops, first access items, and complimentary goodies.

IS THE EVENT INDOORS OR OUTDOORS?

Both. Vta in Bloom is set in a lush, floral-inspired environment.

WHAT SHOULD I WEAR?

Come dressed for the Garden!

Think soft life, garden party, off-the-coast-of-Italy energy. Floral Inspired attire recommended. Come dressed to feel good and take photos.

WHAT IS VITA IN BLOOM?

Vita in Bloom(Life in Bloom) is a summer brand activation by Demosea and Gavin Luxe, bringing together two Los Angeles fragrance and lifestyle brands for an immersive, scent-driven experience.